Mobile marketing is one of the newest types of marketing, yet it actually incorporates elements of some of the oldest and well proven methods. Many of the same rules that apply to other kinds of marketing will apply to mobile marketing too. However, there are some noteworthy differences. This article presents some solid advice on getting the best from this brilliant advertising medium.
The best place to begin is by creating a database. Prevent yourself from just simply adding in cell phone numbers straight into a mobile marketing database. You will need the consumer’s permission before you can text them frequently. This can be done either with a Web form or having the person text you with a given short code you gave them.
Do not send irrelevant texts to your customers. You should only message them with useful information. A marketing campaign that starts sending out random or useless texts will not be a success. Customers can get all the funny, cute messages they want from their friends; what they expect from marketers is useful information.
Every printed ad you publish should include a QR code for those with smartphones. This is an easy way for people with smart phones to access your website and/or coupons. Put these codes everywhere, including fliers, catalogs, and even your own business card. With easy availability, customers who have a need or desire for your services and products can reach out to you through the QR codes.
In the content area of your mobile marketing campaign, it’s important to keep the message short so it can be easily understood. Make all of your mobile marketing memorable and to the point.
Your mobile marketing campaign could use a mission statement, if for no other reason than to keep you focused on your goals. You will be less likely to stray into unproductive strategies if you give yourself a clear reminder of your principles.
To have a successful standalone mobile platform, you must have a home base. Being mobile is a way to urge people to check out your home base, and also to stay in contact with those customers who are already avid visitors at your home base. It is unwise to build an entire enterprise solely on a mobile platform.
Sometimes, changes in the marketplace can affect your customer base. With changes to technology taking place constantly, you will need to keep up with newest releases as they apply to mobile marketing in order to maintain your competitive position.
Set the times that your MMS text messages are sent to your customers for normal business hours. You’ll risk annoying customers with this practice, even people who already like your products or services.
Before starting any new mobile marketing campaign, be sure your first campaign is successful. You should measure your campaign success by its effectiveness over a long period of time, rather by the sales it generates. A successful campaign paves the way for successful future campaigns.
Do not overdo your use of mobile marketing, or customers may get annoyed. Try the tips in this article to get the most out of your mobile marketing efforts. New customers, leads, and business will result from your new mobile marketing methods.
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