Are you adequately familiar with mobile marketing? Have you mapped out your marketing strategy? Could it be better? Are the strategies you’re currently using as effective as you’d like them to be? Are you certain that you are focusing on applying your marketing plan properly? If you’re admittedly new to mobile marketing, then read on for some valuable tips.
Start by building a good database. Prevent yourself from just simply adding in cell phone numbers straight into a mobile marketing database. It is important to ask them for permission before you start. You can get permission through the web or by the reply of a code.
Do not send irrelevant texts to your customers. Be sure your message means something to the recipient and that they will welcome the message. Nothing will sink a business faster than random, bothersome messages. You are not your customers’ friend. When you contact them, they want to know about your products.
Write less but say more with the mobile content on your website. It is unacceptable to include wordy product descriptions and endless chains of landing pages that do nothing to enhance users’ experiences. With mobile marketing, make your content worthwhile but not too wordy.
Just like any other part of business planning, you should create a mission statement for you social media marketing plan to help you stay on track. Stick with your principles and follow your mission statement.
You need to have a home base if you are developing a mobile platform that will stand alone. Make people arrive at the home base and keep in touch with them once they do. Do not develop your business solely on a mobile platform.
As a general rule, a product’s customer base is constant unless there is an industry-wide factor that causes a change. On the other hand, mobile customers are not as stable and access to them can be changed by elements that are external to your market. New technology can lure your customers away. If you are going to remain competitive in mobile marketing, you need to be vigilant about staying on top of the trends.
Don’t send out text message alerts or messages in the early morning or late night hours. These customers are more likely to be upset with you, than excited about the promotion.
Remember to treat people on the telephone how you would like to be treated, like busy people. Keep this in mind.
Good mobile marketers gradually climb up the mobile ladder. Emulate them. If you started off by texting, move to videos and then to interactive games. Always take advantage of the technology you can use, and if it is beyond your expertise, hire someone who does understand how each type of technology works. Use all resources that you have at your disposal.
Are you more informed when it comes to mobile marketing? Do you have a new plan or a better plan now? Can you now use things that work with your business? Do you know how to properly apply your plan? With any luck, the tips above should have created better answers.
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