Mobile marketing is a broad term that can mean many things. Each business sees this type of marketing in different ways, and the implementation of their marketing plans is just as different. The commonly accepted definition is promoting a business through the medium of mobile devices and cell phones. Here are some tips to see how your business can benefit from mobile marketing.
When you consider what to include on your mobile page, remember that it’s important to say as much as you can with as little copy as possible. Make sure your site is filled with good information and not just there for keyword stuff. In mobile marketing, your campaigns will need to be kept short and succinct.
A well composed mission statement can help you to stay on course with your mobile marketing campaign. Always ask if a move makes sense for your business.
Your home base is the main element of your campaign. Focus your efforts on creating a mobile presence that brings new visitors to your domain and connecting with existing visitors. It is important to note that your whole business should never revolve around a mobile platform.
Make sure that your existing mobile marketing campaign is doing well before trying to formulate a new one. It’s important to take the long view and measure success by how long your campaign lasts, rather than just looking at the results in terms of sales. Look to this formula as a guide to give your campaign long-term success.
Dedicated short code is the best choice. It is more of an expense, but it gives you better brand protection. A certain amount of legal coverage comes with it as well.
Add a link to your social media pages on your main website and encourage your visitors to find you there. The odds of potential customers stumbling across your social networking accounts by accident are slim, but visitors to your main site will be much more likely to be interested.
Utilize an A/B testing process on the homepage of your mobile site. It’s not only important to test your website, it’s important for your mobile landing page too. This way, you can see what works best for visitors. For the test, create two separate versions of your mobile landing page–one is A, and one is B–and determine which is more effective for converting customers. You can use this information to select the best landing page.
An SMS mobile marketing strategy will work best if you include an opt-in system and be forthright about the quantity of texts that you intend to send each month. If SMS is used irresponsibly, it can be detrimental because of the integrated ties that mobile device release systems use. It can feel very intrusive. Make your customers aware that they can opt-in to receive your SMS and be responsible for the maximum number of messages you will transmit each month. Being upfront is one of the best ways to build good will with your customers.
In conclusion, mobile marketing can mean many things. While there is no single definition, it generally refers to the use of mobile devices as a marketing platform. The tips above will help you make some serious strides in developing an effective mobile marketing campaign.
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