Mobile marketing is one of the newest types of marketing, yet it actually incorporates elements of some of the oldest and well proven methods. Many of the same rules that apply to other kinds of marketing will apply to mobile marketing too. However, there are some noteworthy differences. This article presents some solid advice on getting the best from this brilliant advertising medium.
Always tailor your campaign to your customers. Understanding the wants and goals of your customers is the basic premise of mobile marketing. If you are unable to determine what consumers want, you are unlikely to win their business. If you want to be successful, you need to learn about them.
Putting a QR code on your print ads can help you appeal to tech savvy customers. QR codes are a good way to get people that have smart phones to visit your site. Put them on every printed marketing item, including business cards, catalogs, brochures and anything else. Someone may want to know more about your products, but can’t easily remember your website; QR codes solve this problem.
On your site in particular, you need to learn to say more with less in your mobile content. Your mobile site needs to be concise and pertinent, not full of lengthy, keyword stuffed product pages and landing pages. With mobile marketing, you need to be short, sweet, and to the point.
You will have to invest money to optimize your website for your mobile campaign, or to create a new website designed for mobiles. Creating a site that looks good and works well on mobile devices can be a challenge. For best results, it is best to outsource this task to someone who is qualified to do it.
Recruit friends and family to help you test every ad you send out to ensure it is working properly. For even more objective input, you may want to consider paying for outside testing services.
Customer bases rarely change but it is important to remember that mobile customers are much more fickle due to outside influences. Mobile is still an evolving market, so technology trends can shift the market rather quickly. Know this and account for it.
Wait for results of one campaign before beginning a new one. Don’t just focus on your sale numbers, but the lifespan of your campaign. Use this formula to be successful with a new campaign for years to come.
Many people might be familiar with the Internet, but not everyone will recognize abbreviations. If an individual doesn’t understand your ad, they won’t look at it, resulting in you losing a potential customer.
A/B testing could be helpful with a mobile landing page. It’s not only important to test your website, it’s important for your mobile landing page too. This way, you can see what works best for visitors. Create two unique versions of your landing pages (A & B), then determine which page your visitors prefer. Proceed to move forward using the most successful one.
Mobile marketing gives you instant access to a large audience, but you should never abuse the privilege. Take a slow, thought-out approach in using the mobile marketing techniques you have learned from this article. Your efforts will result in new customers and increased business.
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