Mobile marketing is one of the newest types of marketing, yet it actually incorporates elements of some of the oldest and well proven methods. Many of the same rules that apply to other kinds of marketing will apply to mobile marketing too. However, there are some noteworthy differences. This article presents some solid advice on getting the best from this brilliant advertising medium.
Don’t send random messages to your customers. Always make sure that what you’re messaging them about is relevant and important. Some mobile marketing campaigns actually failed when their business began to text random things to their customers. Customers can get all the funny, cute messages they want from their friends; what they expect from marketers is useful information.
Cater to tech-savvy consumers by placing QR codes on every printed advertisement. Customers can then use their smart phones to reach your website and find coupons. You should include the QR code on everything – catalogs, brochures, business cards and posters. Customers can use the QR codes to gain quick and convenient information about your brand and products.
Investing money is the best way to optimize your website for usage in a mobile marketing campaign. Creating a mobile site that appeals to potential customers can be difficult. It is best to hire a professional to handle this task.
A standalone platform for mobile devices needs to have a home base. Use your mobile presence to increase traffic to your home base and to keep in contact with current customers. Don’t base your whole approach on the use of a mobile platform.
Be sensitive to customers sleeping hours when sending out text notifications. Nobody likes to be bothered with advertising late at night or early in the morning, no matter how much they are into your product.
Make sure that your existing mobile marketing campaign is doing well before trying to formulate a new one. It is important to figure out your campaign’s potential for longevity in addition to its impact on sales numbers. Apply the same formula to design a better campaign.
Aim high in your advertisements and seek out that hook that will catch the “viral” wave. If it works correctly, the ad will be shared with friends, who will share it with theirs, and so on, increasing your reach every time.
Do not assume that everyone will understand what abbreviations mean. If you send an advertisement to someone and they do not understand it, their opinion of you will go down and you will even lose their business.
Location is everything in mobile marketing. Mobile marketing has a distinct differential; it knows where you physically are. You have the opportunity to tailor your advertising based on distinct locations. Figure out how to exploit this location-targeting strategy for your company.
There is significant promise to be found in mobile marketing, though it must be used carefully, so as to avoid annoying potential customers. Take the ideas you have just learned and use them to craft a strategy for mobile marketing. If you follow the advice given here, you will most likely find that you have new customers and more profits coming in.
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