Mobile marketing is one of the newest types of marketing, yet it actually incorporates elements of some of the oldest and well proven methods. Many of the same rules that apply to other kinds of marketing will apply to mobile marketing too. However, there are some noteworthy differences. This article presents some solid advice on getting the best from this brilliant advertising medium.
Start by building a good database. Cell phone numbers are not the only thing you will want to add to your list. Make sure you get your customers’ permission before you add anything. Ask your existing online customers to join your mobile database, and give them a coupon for referring friends.
On your site in particular, you need to learn to say more with less in your mobile content. Sites that are packed with keywords and say nothing of value are unfavorable. Mobile marketing requires you to stick rigidly to the focus of the topic in a concise, yet thorough, manner.
Create a mission statement in tune to your purpose on how you can stay on track when doing social mobile marketing. If you have a clear definition of your principles, it’s easier to create a marketing plan that fits them.
The customers within a market change slowly unless there is a major market upheaval, but do remember that customers using mobile devices can appear or disappear due to factors beyond your control. New technology can lure your customers away. If you are going to remain competitive in mobile marketing, you need to be vigilant about staying on top of the trends.
If you are going to be speaking to someone on the phone, treat them with respect and try to keep your sales pitch short and sweet. Be sure to follow appropriate behavior when call someone’s cell phone and make the conversation short and to the point.
Put any and all links on your webpage if your company is geared for social networking sites. Different customers will come from different referring sites, and you do not want to limit their ability to find you easily.
No matter how advanced smartphones get, remember that mobile web browsing is just not as easy as going online with a computer. Design a light website that loads quickly and can be navigated in a few clicks. You could have two versions of your site, one for computer users, and one for mobiles. However, a simple site works well for both types of users.
As you are developing a mobile website, you should also be including search engine optimization techniques. The search engine used by most mobile devices is Google, so make sure you rank on the first page of the results.
You can attract customers with savvy mobile marketing, but flooding people with useless messages can quickly turn them away. Create an effective mobile marketing strategy with the tips you just read, especially if you’re inexperienced with this field. You will likely see an increase in the size of your customer base and your profits.
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