Mobile marketing is one of the newest types of marketing, yet it actually incorporates elements of some of the oldest and well proven methods. Many of the same rules that apply to other kinds of marketing will apply to mobile marketing too. However, there are some noteworthy differences. This article presents some solid advice on getting the best from this brilliant advertising medium.
For the most technologically savvy customers, include QR codes on all printed advertisements. That way, people using smart phones will be able to easily visit your web site for access to your special promotions or coupon offers. Print the QR codes on brochures, posters, catalogs and business cards. A customer may be genuinely interested in your product or service, and a QR code ensures that they can instantly learn more about your company.
Make sure all your content is as brief and concise as it can be, this will help your mobile marketing as a whole as people can understand what you have available. Speed is of the essence; give your customers messages they can absorb fast!
When you consider what to include on your mobile page, remember that it’s important to say as much as you can with as little copy as possible. Using lengthy landing and product pages, with keyword-stuffed text that goes on and on, will not work well. Brevity is the crux of mobile marketing communications.
Have your friends or coworkers test the different elements of your campaign, such as emails or ads. For an unbiased opinion, you may want to consider paying someone to help you test each aspect.
A home base is essential for your standalone mobile platform. Make people arrive at the home base and keep in touch with them once they do. Your business should be focused around your home base, not around your mobile platform. The two of these should complement each other.
Make it your goal to have your ads go viral. When you have a clever ad, your customers are more likely to forward it to their family and friends.
Expert mobile marketers deploy various aspects of their marketing strategies in sequence. You should also do this. Progress from sending texts to making calls to sending videos. Continue in this vein, socializing and building your network until it is as large as possible. Utilize all available tools.
Use short code that is dedicated. It will cost more but go a long way in securing your brand. You may also derive a bit of legal coverage from its use.
Add a link to your social media pages on your main website and encourage your visitors to find you there. You can assume that your clients won’t take the time just to look for you, however, if they know that you’re on a particular site, they will probably take some time to check it out.
Mobile marketing can be a great way to expand your business, but it can also turn off potential customers if you aren’t careful. If you are relatively inexperienced with mobile marketing, use these guidelines methodically to produce the desired results. This approach will help you to gain new customers.
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