When trying to come up with a mobile marketing plan, you’re probably wondering where to start as you see so many endless possibilities on how you can promote your business. The ideas discussed below were selected to help you become smarter at using mobile marketing technology.
Your printed advertisements should include QR codes for your technologically savvy customers. These codes make it easy for someone reading your ad to connect to your website and view your marketing materials on their mobile device. You should include the QR code on everything – catalogs, brochures, business cards and posters. If a potential customer is really interested in what you are selling, the QR code will give them the ability to learn more.
Keep mobile marketing content messages brief and to the point. Make sure your customer gets your message not just physically, but mentally as well, in the brief window of their attention that you get.
When you are gearing your website towards mobile users, remember brevity is a virtue. Mobile websites do not have that large of a display to work with as you do with a computer, therefore you have to focus on higher quality with less space. Content for your mobile marketing site has to be brief, simple, and useful.
If you design a standalone mobile platform, it needs a home base to be successful. Your campaign is about getting people to your home base or bringing them back to it. A mobile platform should just be one part of your entire business.
No customer base every really changes unless the entire market dictates the change, but remember that mobile customers can come or go due to influences outside of your market. Make sure you are always ahead of technology; it changes quickly. You will be more competitive if your technology is advanced.
If you use voice calls as part of your strategy, you should remember to respect the human element and use a personable, friendly approach. Behave appropriately.
Maybe you’ve thought about offering a free app for your customers, but thought it would be too difficult. Luckily, some applications are really easy to make. Your mobile marketing campaigns could be greatly enhanced by embracing this new piece of technology. Create an app that is unique to your business and offer it out. There are a lot of choices available here.
Use dedicated short code. This will cost you more but serve you better in protecting your brand. You may also derive a bit of legal coverage from its use.
By providing a venue for review writing, you will create a closer connection with your customers and build up your credibility. Try to garner your prospects input whenever you can even if they want you to provide them more or to leave them be.
As you can see, techniques in mobile marketing are quite different, but the basics are the same. The main differences between particular techniques are really just methodology and technology. To form a decision, you have to determine what techniques will provide the greatest results in a cost effective manner.
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