Mobile marketing may be a great source of major or minor income for you. Read the rest of this article to find the tips that have made others successful in mobile marketing and will work in your strategies, too.
Do not contact your customers just for the sake of contact. It is important that you have something topical and relevant to impart to your customers when you are taking up their time. Nothing will sink a business faster than random, bothersome messages. Your customers expect useful information from you, not the sort of funny texts a friend would send them.
Don’t forget to use QR codes on your printed advertisements to appeal to smartphone users. Those with smart phones and appropriate mobile devices can easily access specials or your website. QR codes should be printed on all catalogs, business cards, posters, and other marketing materials. Someone may want to know more about your products, but can’t easily remember your website; QR codes solve this problem.
Your mobile marketing campaign could use a mission statement, if for no other reason than to keep you focused on your goals. You will be less likely to stray into unproductive strategies if you give yourself a clear reminder of your principles.
Watch the competition to see what techniques they use for their mobile marketing to get an edge on them. It is important that you are different than competitors.
Set the times that your MMS text messages are sent to your customers for normal business hours. Customers will be unlikely to buy your product, even if they like it, if you have bothered them at odd hours of the day.
If you’re going to get involved in mobile marketing, make sure your sites and communications are optimized for a mobile screen. Don’t confine yourself to your own phone. Your customers use many different brands and models so get out and try every type of device you can get your hands on.
It’s important to take into account that mobile device users who are viewing your website are not going to be able navigate as easily as computer users. If you have a mobile marketing campaign, you want both home and mobile users to view your page easily, so optimize it for mobile devices, even if it looks a bit simplistic on a computer.
SEO is just as important for mobile websites as it is for traditional sites. Google is the most widely used search engine through mobile devices and a great starting point for SEO.
Your mobile website should include maps and directions that are easy to use with a mobile device. Mobile devices are being used by a large number of people to find directions. Create an easy way for consumers to reach your store front. Even your maps should be treated like marketing materials. Adding a direct link from your site to Google maps can be very helpful.
There are many things about mobile marketing that most people just don’t know about. Hard work and patience will help you better promote your business. Just use the advice given in this article and you will see level of success raise considerably.
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